Mercedes-Benz's AMG Division Posts Record Sales of
32,000 Cars in 2013.
AMG has gone from a two-man operation that was
founded in n 1967 by Hans Werner Aufrecht and Erhard Melcher, to a fully
incorporated Mercedes-Benz subsidiary employing 1,200 workers and
selling a record-breaking 32,000 cars in 2013.
"We are looking back on the company’s strongest
year ever,” said Tobias Moers, Chairman of the Board of Management of
Mercedes-AMG GmbH. “This extraordinary growth has exceeded even our own
expectations."
The German brand attributed its sales success to
several factors including the broad introduction of the AMG-developed version
of its all-wheel drive 4MATIC system on a number of models, including the E63
and CLS 63 AMG, as well as the arrival of the most affordable models in its
range, the compact A 45 and CLA 45 AMG.
Mercedes noted that after its introduction, around
90 percent (!) of buyers of the new E 63 AMG chose the all-wheel drive
4MATIC technology.
AMG posted an overall growth of around 20 percent,
with its two main European markets, Germany recording a 10 percent increase
with the UK being up 40 percent. The company added that in China, 2013 sales
were up around a quarter on the previous year, even though the new entry-level
A 45 AMG and CLA 45 AMG models, as well as the new S 63 AMG 4MATIC, were not
available there.
As for the future, AMG said it plans to enter a new
segment with "a sports car it has fully developed itself" - it is
likely referring to the SLC or GT AMG, a more affordable model aimed at
the likes of the Porsche 911.
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