History:
BMW: Bayerische Motoren Werke (OR) English -
Bavarian Motor Works
The Founder of BMW - Karl Friedrich Rapp
This is a German
automobile company. Motorcycle and engine manufacturing company founded in
1916. BMW is headquartered in Munich, Bavaria, Germany. In
2012, the BMW Group produced 1,845,186 automobiles and
117,109 motorcycles across all of its brands. BMW is part of the "German
Big 3" luxury automakers, along with Audi and Mercedes-Benz,
which are the three best-selling luxury automakers in the world.
BMW AG is a German
company and one of the leading manufacturers of automobiles and motorcycles in
the world. Founded in 1916 and based in Munich (state capital of Bavaria),
Germany, BMW is also the parent company of the MINI and Rolls-Royce car brands.
BMW AG stands for Bayerische Motoren Werke Aktiengesellschaft, or Bavarian
Motor Works.
1922 - After the end of
the war, railway brakes and inboard engines were manufactured following the
prohibition on the production of aero-engines. After the company was sold to
Knorr Bremse AG in 1920, financier Camillo Castiglioni acquired engine
production along with the workforce and production facilities. That same year
the company relocated to the production facilities of BFW at Munich’s
Oberwiesenfeld airfield.
1923 - BMW announced
its first motorcycle, the R 32, in 1923. Until then the company had only
supplied engines rather than complete vehicles. The basic concept of the
original BMW Motorrad model – a boxer engine with longitudinally positioned
cylinders and shaft drive – is so sound, that it continues to be employed in
the company’s motorcycles to this day.
1934 - Starting in
1933, aircraft construction in Germany received substantial financial support
from the government. In 1934, BMW AG hived off its aero-engine division to BMW
Flugmotorenbau GmbH. Two years later Flugmotorenfabrik Eisenach GmbH was
established jointly by the AG (public limited company) and the GmbH (private
limited company) and the letters BMW were included in the name in 1939
1941 - During the Second
World War, BMW was classified as a German armaments and war materials
manufacturer, and devoted its resources almost exclusively to building aircraft
engines for the German Air Force. Other plants were opened in addition to those
in Munich and Eisenach.
1942 - BMW takes on its
first foreign workers in 1940, employing them on the factory floor. From 1942,
convicts, Eastern European prisoners of war, and predominantly Western European
forced labourers are made to work at BMW alongside concentration camp
prisoners. As in the majority of German industries, the company’s management
has a technocratic approach and is focused on efficiency. The use of forced
labour is tacitly approved and accepted. During the Third Reich, forced
labourers must work in deeply distressing conditions. Today, BMW is painfully
aware of the great human suffering caused by this, and deeply regrets the fate
of the forced labourers.
1948 - The first BMW
vehicle to take to the road after 1945 was the R 24 motorcycle, introduced in
March 1948; it was a developed version of the pre-war R 23 model. Shortages of
materials and machinery delayed series production until December 1948, but the
sales success of the R 24 then exceeded all expectations, and 9,144 were sold
in 1949 alone.
1951 - BMW's first
post-war automobile was the 501, built from 1952 onwards. A large saloon
capable of seating up to six people, it was powered by a developed version of
the six-cylinder engine used in the pre-war BMW 326. As a luxury car, the BMW
501 was not a commercial success, but it none the less restored BMW's status as
a manufacturer of high-quality, technically exciting cars.
1961 - BMW exhibited
the 1500 model at the 1961 German Motor Show, and with it penetrated a gap in
the market. This was the model that re-established BMW as a successful, modern
carmaker. The design of the four-door touring car immediately generates
excitement, and orders far exceed production capacities. By 1963, the company
is able to record a profit once more.
1967 - In the
mid-1960s, the BMW Munich plant reached the limit of its capacity. BMW
initially drew up plans for the construction of new facilities but then
purchased crisis-ridden automotive company Hans Glas GmbH together with its
locations in Dingolfing and Landshut. Both sites were restructured and the
biggest BMW plant in the world was created at Dingolfing in the subsequent
decades.
1972 - In 1972, BMW
brings together all of its various motor racing activities within a new wholly
owned subsidiary – BMW Motorsport GmbH. With the BMW Motorsport GmbH , BMW lays
the foundations for BMW M GmbH.
1973 - Starting in
1970, BMW began to build an administrative tower block in the north of Munich.
Its unusual shape soon led to it being described as the "four-cylinder
building", and it is now a notable landmark in the city's architecture.
The BMW Museum was installed next to it in a bowl-shaped building that has remained
unique of its kind. The new building complex was officially opened on 18 May
1973.
1973 - Sales Director
Bob Lutz initiated a policy at BMW to take sales responsibility for all the
major markets from the current importers from 1973 onwards. This responsibility
was gradually transferred to dedicated subsidiary companies. France was the
first country where BMW established its own sales company in 1973.
1987 - The Munich BMW
plant was now only building the 3 Series and a decision to build a new plant in
Regensburg was taken on 26 November 1982. This was intended to meet the growing
demand for this model and relieve the pressure on the BMW plant in Munich. The
foundation stone was laid in the neighbouring community of Obertraubling in
1984 and the Regensburg plant was opened in 1987.
1990 - In 1986, BMW
brings together all research and development work under one roof at the
Forschungs- und Innovationszentrum (Research and Innovation Centre, or FIZ) in
Munich. It is the first automotive manufacturer to establish such an
institution, which houses around 7,000 scientists, engineers, designers,
managers and technicians, working together as part of an integrated team. The
facility was officially opened on 27 April 1990. In 2004, the FIZ is expanded
with the Projekthaus building.
1994 - BMW decided to
build an automobile production facility in the USA in 1989. This move
highlighted its position as a global player. The plant in Spartanburg (South
Carolina) was specially designed for production of the BMW Z3 Roadster and
opened in 1994. The Z3 was exported from Spartanburg all over the world.
1998 - In July 1998,
BMW acquires a piece of automotive history. Following long negotiations, the
company obtains the brand and naming rights for Rolls-Royce motor cars from
Rolls-Royce plc. Rolls-Royce is held entirely by Volkswagen until the end of
2002, when BMW takes on full responsibility for Rolls-Royce Motor Cars, along
with all rights. The new Rolls-Royce plant and a new company headquarters are
then built in Goodwood, in southern England. This is the sixth facility
constructed since 1904.
2000 - The realignment
of Group strategy in 2000 strengthened the BMW Group and made it fit for the
future. From the year 2000, the company resolved to focus solely on the premium
segment in the international automobile market with the brands BMW, MINI and
Rolls-Royce Motor Cars. The entire model range was expanded by new series and
versions. Alongside the Sports Activity Vehicles in the X Series, the company
also developed the first BMW in the premium segment of the compact class with
the BMW 1 Series from 2004.
2001 - The MINI Hatch
made a start in 2001 – and by 2011 the MINI family had grown to six model
versions, with the MINI Convertible, MINI Clubman, MINI Countryman, MINI Coupé
and MINI Roadster.
2007 - The BMW Welt
opened on the site to the west of the BMW Tower in October 2007. This
forward-looking building designed by Viennese architect’s practice Coop
Himmelb(l)au forms the portal for the brand and the delivery centre for BMW
automobiles. BMW Welt, the plant tour and the BMW Museum create the ensemble of
experience presenting the history, reality and vision of the BMW brand.
BMW logo History:
BMW Logo |
From 1917, each of the
company’s products proudly displays the BMW emblem, which incorporates the
state colours of Bavaria. At the end of the 1920s, the emblem makes its first
appearance in the company’s advertising as a rotating propeller – taking a form
that will be used as the logo long into the future.
The BMW logo consists
of a thick black ring encircled by a silver lining. The letters ‘BMW’ are
inscribed in a non-serif font in the top half of the black ring. The gap
within the ring is divided into four equal alternative blue and white quarters.
The BMW logo, commonly known as "roundel", was created and registered
in 1917. The created logo design is remarkably simple and projects an
identity that is smart, clear, sporty and image-conscious. It is one of the
most distinctive logo designs in the world, speaking highly of a brand-led
company. The 1929 Dixi was the first vehicle to carry the famous BMW logo. The
BMW logo has been altered very rarely and minutely and has maintained its
original look throughout the company's history. Here are some of the logos that
have been used since 1917.
One version of the ‘sky
blue and white checker box’ BMW logo myth connects it with a shining
silver/white rotating propeller that the engineers of BMW were working on. The
other relates the BMW logo to Bavaria as the place where the products of the
company are manufactured and with the national colors of Bavaria.
Engine:
Digital Motor
Electronics (DME) is a microprocessor-based system that controls the ignition,
the fuel injection, the oxygen sensor and numerous ancillary functions. DME
provides raw data to an on-board computer that uses an alphanumeric display to
provide you with information such as the average fuel consumption, the distance
you can still cover with fuel in the tank, an average speed, outside
temperature and more.
DME operates by
continually monitoring such factors as engine temperature, speed, intake
airflow, exhaust gas composition, and even the altitude. DME then literally
fine-tunes the engine hundreds of times a second to provide maximum performance
and efficiency. DME has a fail-safe program in the event of certain electrical
faults. Current DME versions also have on-board diagnostics (OBD).
How it's working?
The two main tasks DME
has to perform are (1) injecting the right amount of fuel and (2) providing a
spark at the correct time. In order to do this, the system needs to know things
about the engine's current state. DME can track dozens of different sensors,
but every system needs to know three basic things:
1. how
much air is coming in
2. the
position of the throttle, and
3. how
fast the engine is running.
Anti-lock Brake System (ABS):
BMW ABS Break system |
Even when applying the full force
of braking power, the vehicle remains under your complete control thanks to the
Anti-lock Brake System. It uses precise regulation of the braking pressure on
the individual wheels to ensure that the vehicle can always be steered easily.
ABS prevents the wheels from locking, regardless of the road surface’s friction
coefficient and the applied brake pressure.
Unexpected obstacles on the lane ahead, a pedestrian suddenly stepping on the road, an abrupt change in traffic or driving conditions: there are many moments when a driver reacts quickly with intense application of the brakes.
At these moments, ABS assists the driver by preventing the wheels from completely locking and applying the optimum braking pressure to the individual wheels, thus ensuring the vehicle can still be steered and shortening braking distances on slippery surfaces. The driver may sense that ABS is functioning by the slight pulsing movement of the brake pedal.
ABS regulates the force of brake pressure on each wheel to provide both maximum braking effectiveness while still allowing the wheel to continue rotating in a controlled way. If the system recognizes that a wheel is locked or almost locked, it momentarily reduces the brake force, letting the wheel rotate, regain traction and thus allowing the vehicle to be steered.
ABS then reapplies the brake pressure. Thanks to modern electronics and intelligent control algorithms, ABS does this with such remarkable speed and smoothness that both braking and steering are simultaneously effective throughout the braking process - and the driver stays in control of the vehicle.
Unexpected obstacles on the lane ahead, a pedestrian suddenly stepping on the road, an abrupt change in traffic or driving conditions: there are many moments when a driver reacts quickly with intense application of the brakes.
At these moments, ABS assists the driver by preventing the wheels from completely locking and applying the optimum braking pressure to the individual wheels, thus ensuring the vehicle can still be steered and shortening braking distances on slippery surfaces. The driver may sense that ABS is functioning by the slight pulsing movement of the brake pedal.
ABS regulates the force of brake pressure on each wheel to provide both maximum braking effectiveness while still allowing the wheel to continue rotating in a controlled way. If the system recognizes that a wheel is locked or almost locked, it momentarily reduces the brake force, letting the wheel rotate, regain traction and thus allowing the vehicle to be steered.
ABS then reapplies the brake pressure. Thanks to modern electronics and intelligent control algorithms, ABS does this with such remarkable speed and smoothness that both braking and steering are simultaneously effective throughout the braking process - and the driver stays in control of the vehicle.
Feature:
We can expect coupe, convertible and M3 variants of
the new 3 Series in the next couple of years, most likely in that order. In
2014, we will possibly see the i3, BMW’s full electric city car, followed a year or so
later by the i8, a sporty plug-in hybrid. Both use lithium-ion
batteries and share materials technology that includes a carbon-fibre passenger
cell and aluminium chassis.BMW I3 |
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